| Título | Safest Hands |
| Agencia | Åkestam Holst /NoA |
| Campaña | Safest Hands |
| Anunciante | The Swedish Post |
| Marca | The Swedish Post |
| Posted | Noviembre 2012 |
| Sector Empresarial | Compañías de envío de correo |
| Sinopsis | The brief was to encourage young Swedes to send more parcels with the Swedish Post. We challenged the Swedish population with the competition 'Do you have Sweden's safest hands', where everyone with an iPhone could become mail carriers. We kicked of the challenge by packing 42 parcels with secret stuff. Everyday at 6 AM, 12 PM and 6 PM we released a virtual parcel in the app. If you delivered the virtual parcel intact, before everyone else, you won its real content. |
| Medio | Mobile Advertising |
| Director de cuentas | Jacob Stjärne |
| Diseñador gráfico | Anna Forsberg |
| Diseñador gráfico | Oscar Gardö |
| Productor de la agencia | Leila El-Zein Widgren |
| Director artístico | Lars Holthe |
| Responsable de conceptos / redactor | Hanna Björk |
| Director creativo | Andreas Ullenius |
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