| Título | Own Voice |
| Agencia | glue Isobar |
| Campaña | Own Voice |
| Anunciante | Nokia |
| Marca | Nokia Satnav |
| Posted | Diciembre 2010 |
| Sector Empresarial | Servicios de telecomunicaciones |
| Filosofía | In 2010 Nokia made its voice-guided SatNav service, OviMaps, free to Nokia users. But people needed to a compelling reason to consider using it. So we created a way for them to replace robotic SatNav directions with the voices of their friends and family. We called it “OwnVoice.” Easily accessible via web, mobile, and Facebook, users were enabled to invite friends and family to record their voices. On Facebook, friends can contribute directly to a pack. In the first months of release, over a million people had used OwnVoice and the user-base increases weekly, driven entirely through word of mouth. |
| Medio | Mobile Advertising |
| Productora | Wieden+Kennedy |
| Productora | StarCut London |
| Director creativo | Sidney Bosley |
| Director creativo | Rob Perkins |
| Director ejecutivo de creación | Tony Davidson |
| Director ejecutivo de creación | Kim Papworth |
| Director artístico | Zaid Al-Asady |
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