Título | Honda Grrr Game |
Agencia | unit9 |
Campaña | Grrr - Honda |
Anunciante | Honda Motor Co., Ltd. |
Marca | Honda |
Posted | Junio 2005 |
Producto | Diesel |
Sector Empresarial | Accesorios y servicios de automoción |
Sinopsis | In a first for Honda advertising, the "hate something" concept was adapted into an online game on a campaign microsite. We wrote the game-play adaptation, designed and developed the game with creative direction from Nexus productions and Wieden & Kennedy. The game has nine detailed levels for players to negotiate, gathering carrots and miraculously making unpleasant things likeable, each level rewarding the player with incredible detail and bizarre animations. |
Medio | Interactivo |
Mercado | Reino Unido |
Más información | www.unit9.com/grrrgame/ |
Director creativo | Tony Davidson |
Director creativo | Kim Papworth |
Director artístico | Sean Thompson |
Responsable de conceptos / redactor | Sean Thompson |
Diseñador | Katharina Leuzinger |
Director técnico | David Yates Buckley |
Productor | Charlie Tinson |
Productor | Piero Frescobaldi |