Título | From Bland To Brand |
Agencia | adam&eveDDB |
Campaña | The White Stuff - Dairy Council |
Anunciante | The Dairy Council |
Marca | Milk |
Posted | Noviembre 2002 |
Producto | Milk |
Sector Empresarial | Leche y derivados de leche |
Filosofía | From Bland to Brand; how The Dairy Council showed it was made of The White Stuff “The White Stuff” campaign of 2000-2001 dramatically improved the fortunes of milk. A strong insight into the image of milk and its consumers led to a powerful creative idea and a media strategy that used an unprecedented range of communication channels, from TV and radio, to packs, milk trucks and even farmers’ fields. This made the campaign 4 times more efficient than had been predicted, to give farmers and dairies a £20.8m return on their £8.2m investment. |
Medio | Televisión |
Duración | |
Mercado | Reino Unido |
Director creativo | Larry Barker |
Director artístico | Ted Heath |
Miembro del equipo creativo | Ted Heath |
Responsable de conceptos / redactor | Ted Heath |
Director artístico | Paul Angus |
Miembro del equipo creativo | Paul Angus |
Responsable de conceptos / redactor | Paul Angus |
Director artístico | Tim Charlesworth |
Miembro del equipo creativo | Tim Charlesworth |
Responsable de conceptos / redactor | Tim Charlesworth |
Director artístico | Mike Kaplan |
Miembro del equipo creativo | Mike Kaplan |
Responsable de conceptos / redactor | Mike Kaplan |
Productora | Passion Pictures |
Realizador | Olie Reed |
Director de publicidad | Andrew Owens |
Planificador de cuentas | Andrew Perkins |