Big Sisters of BC Lower Mainland - "Like Me Back"

DDB Canada

DDB Canada Vancouver, Canadá

Premios

9935

This ad is part of the ACT Responsible Collection

Marca: Big Sisters of BC Lower Mainland
País: Canadá

Anunciante: Big Brothers Big Sisters

Título	Like Me Back
Agencia	DDB Canada
Campaña	Big Sisters Recruitment Campaign
Anunciante	Big Brothers Big Sisters
Marca	Big Sisters of BC Lower Mainland
Fecha de primera difusión/publicación	2012 / 4
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Sinopsis	This campaign was designed to encourage women to volunteer for Big Sisters, an organization that pairs young girls with women who can offer them advice and guidance. There’s a misperception by many women that being a Big Sister requires a large time commitment, and this is often cited as the reason women choose not to volunteer. To demonstrate how little time it takes to make a difference in a girl’s life DDB Canada created the shortest messages possible in any given media: seven second TV ads, five second radio ads, Tweets and small space print ads. The ads are just long enough to feature a Big Sister giving a young girl advice, reinforcing the fact that being a big sister may take less time than you think.
Medio	Televisión
Actor /Celebridad	Dale Boyer
Casting	Steve Mann
Ingeniero de sonido	James Spooner
Productor de sonido	Peter Clarke
Empresa de creación sonora	Griffiths Gibson & Ramsay
Colorization	Randy Egan
Montador	Daniel Pruger
Postproducción	JMB Post Productions
Productor delegado	Dennie Beier
Productor delegado	Liz Dussault
Director de fotografía	Mick Reynolds
Realizador	Jon & Torey
Productora	Family Style
Ejecutivo de cuentas	Lisa Chen-wing
Productor de la agencia	Sue Bell
Director artístico	Lisa Chen-wing
Director artístico	Daryl Gardiner
Responsable de conceptos / redactor	Daryl Gardiner
Responsable de conceptos / redactor	Amina Abdel-Halim
Director creativo adjunto	Daryl Gardiner
Director creativo	Cosmo Campbell
Director creativo	Dean Lee