Presidente e Diretor de Criação
at
F/Nazca Saatchi & Saatchi Publicidade Ltda.
São Paulo, Brasil
| Título | Invisible Car |
| Agencia | F/Nazca Saatchi & Saatchi Publicidade Ltda. |
| Campaña | Honda Fit 2015 |
| Anunciante | Honda Motor Co., Ltd. |
| Marca | Honda |
| Posted | Junio 2014 |
| Producto | Fit 2015 |
| Sector Empresarial | Automóviles |
| Sinopsis | Description: The original strategy was implemented in Honda dealers from all over Brazil. Clients could visualize details of the car simply by directing the camera of a tablet at a "virtual carpet", which market out the exact size of the new Fit 2015, placed on the floor of Honda showrooms. |
| Resultado | More than 38,000 people interacted with the new Honda Fit virtually and 1,500 bought it even before it was available in stores. |
| Medio | Interactivo |
| Duración | |
| Director ejecutivo de creación | Fábio Fernandes |
| Director ejecutivo de creación | Eduardo Lima |
| Director creativo | Theo Rocha |
| Responsable de conceptos / redactor | João Paulo Testa |
| Director artístico | Ricardo Pocci |
| Account Team | Marcello Penna |
| Account Team | Marco Piza |
| Planificador de cuentas | Jos Porto |
| Planificador de cuentas | Douglas Nogueira |
| Planificador de cuentas | Caio Felipe |
| Director de proyectos | Thais Villela |
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