Kraft Heinz: Lunchables - "360CRISP 2"

Goodby Silverstein & Partners

Goodby Silverstein & Partners San Francisco, Estados Unidos

2303

Marca: Kraft Heinz: Lunchables
País: Estados Unidos

Anunciante: Kraft Heinz

Título	360CRISP 2
Agencia	Goodby Silverstein & Partners
Campaña	360CRISP
Anunciante	Kraft Heinz
Marca	Kraft Heinz: Lunchables
Fecha de primera difusión/publicación	2023 / 9
Sector Empresarial	Alimentos congelados
Filosofía	Today, Kraft Heinz unveils 360CRISP™, a new disruptive platform for the microwave that creates crispy, crunchy products like you get on the stove. 360CRISP™ makes its debut with the launch of LUNCHABLES® Grilled Cheesies, with the goal to introduce five new products across four iconic brands by the end of 2024. Grilled Cheesies, powered by 360CRISP™ innovation, marries quality, convenience, and crave-ability in an easy-to-prepare format from the microwave. As the brand’s first expansion into the frozen food category, LUNCHABLES® Grilled Cheesies features innovative technology that delivers a pan-like crisp in seconds. Gone are the days where consumers have to experience a burnt crust, yet cold inside, as 360CRISP™ delivers a golden brown, pan-like crisp outside and melty cheese inside in just 60 seconds. Leveraging a beloved household name – LUNCHABLES® – Grilled Cheesies provides a convenient snack option that empowers kids with the independence to prepare it directly in the microwave – no pans or stove necessary. As kids’ snacking is a key driver of growth within the frozen category1, Kraft Heinz identified an opportunity to utilize its 360CRISP™ platform to bring something new and convenient to customers, while still delivering on the flavor and quality consumers expect from Kraft Heinz brands. The launch of the platform contributes to Kraft Heinz’s broader business transformation and intention to drive growth across North American business, targeting $2B in incremental net sales by 2027. Grilled Cheesies boasts two wholesome, melt-in-your-mouth offerings that can be prepared in seconds: Original – Featuring deliciously melty KRAFT® SINGLES and just the right level of golden-brown crisp, the Original variety provides a quick and convenient take on this nostalgic snack-time staple. Pepperoni Pizza – With a deliciously savory twist on the classic grilled cheese sandwich, the Pepperoni Pizza variety features deliciously melty KRAFT® SINGLES and the same mouthwatering pepperoni from other popular Lunchables snack packs that kids know and love. LUNCHABLES® Grilled Cheesies rolls out to select grocery retailers across the U.S. beginning this month for a suggested retail price of $4.99 per box of two sandwiches. For more information about Grilled Cheesies and the Kraft Heinz 360CRISP™ technology, follow @Lunchables on Instagram and visit www.kraftheinzcompany.com.
Medio	Televisión
Duración	15 seconds
Chairman	Jeff Goodby
Responsable de la creación	Margaret Johnson
Director creativo	Kurt Mills
Director creativo	Daniel Righi
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Managing Partner	Brian McPherson
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Director de cuentas	Callen Gustafson
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Responsable de conceptos / redactor	Krissy Blair-Jackson
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