| Título | Customers |
| Agencia | Rodgers Townsend |
| Campaña | Dots - SBC |
| Anunciante | SBC Communications |
| Marca | SBC |
| Posted | Junio 2004 |
| Sector Empresarial | Servicios de telecomunicaciones |
| Filosofía | To dispel perceptions of SBC as a regional provider and introduce the company's capabilities as a national voice and data integrator. |
| Problema | Despite its nationwide network integration capabilities, previous perceptions of SBC have been that it is a regional provider. However, because IT Directors and departments in larger companies are seeking providers that can manage their needs on a national basis, it was important to convey SBC's abilities to do so. |
| Medio | Televisión |
| Duración | |
| Mercado | Estados Unidos |
| Director artístico | Tom Hudder |
| Responsable de conceptos / redactor | Tom Townsend |
| Productor | John Seaton |
| Broadcast Manager | Kathy Goebel |
| Realizador | Jeffrey Plansker |
| Productora | Supply & Demand |
| Montaje | Spine |
| Postproducción | Zoic Studios |
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