Volkswagen - "Driving Test"

adam&eveDDB

adam&eveDDB London, Reino Unido

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12884

Marca: Volkswagen
País: Reino Unido

Anunciante: Volkswagen

Título	Driving Test
Agencia	adam&eveDDB
Campaña	Volkswagen Passat Launch 2001
Anunciante	Volkswagen
Marca	Volkswagen
Posted	Junio 2001
Producto	Passat
Sector Empresarial	Automóviles grandes y de lujo
Lema	The beautifully crafted new Passat. You'll want to keep it that way.
Filosofía	The Road to Purchase This case shows how an integrated multi channel communications approach based around car buyer's 'road to purchase' helped Volkswagen UK double its new car sales and value share over 6 years, as well as boosting sales of parts and used Volkswagens, without any erosion of the brand's 'cut above' status. The communications approach was highly efficient, and directly led to 151,000 extra sales and £1.99 billion extra revenue for Volkswagen UK.
Medio	Televisión
Duración	40 seconds
Mercado	Reino Unido
Productora	Partizan London
Director artístico	Ewan Paterson
Responsable de conceptos / redactor	Ewan Paterson
Director artístico	Rob Jack
Responsable de conceptos / redactor	Rob Jack
Productor de la agencia	Howard Spivey
Realizador	Rocky Morton
Director de cuentas	Jon King
Planificador estratégico	James Hillhouse
Director medios comunicación	Steve Edwards
Productor	James Tomkinson
Cámara (persona)	Alex Melman
Jefe de iluminación	Alex Melman
Montador	Rick Russell
Director ejecutivo de creación	John Webster
Director creativo	Ewan Paterson
Director creativo	Rob Jack
Director creativo	Chris Barraclough
Director creativo	Sam Ball
Director artístico	Phil Bucknell
Director artístico	Dan MacDonald
Director de publicidad	Andrew Coombe
Director creativo	Dave Bedwood
Director artístico	Cosmo Sarson
Director artístico	James Jakob