| Título | The Chain |
| Agencia | BBH |
| Campaña | Unleash the Chaos |
| Anunciante | Unilever |
| Marca | Axe Anarchy/Lynx Attract |
| Fecha de primera difusión/publicación | 2012 / 1 |
| Sector Empresarial | Perfumes y eaux de toilette |
| Sinopsis | The TV ad sees guys and girls who are wearing the fragrance causing chaos and accidents in a series of situations because they’re so intensely attracted to each other |
| Problema | Axe, the male grooming brand, is set to cause chaos with the launch of a new variant Axe Anarchy (known as Lynx Attract in the UK) by including a limited female fragrance. For the first time in its history, the brand famous for giving men the edge in the mating game is also bringing the Axe Effect to women. |
| Medio | Televisión |
| Montaje | Final Cut |
| Productora | Framestore |
| Sonido | Factory Studios |
| Montador | Rick Russell |
| Director de fotografía | Eduardo Grau |
| Realizador | Tom Kuntz |
| Productor de la agencia | Ruben Mercadal |
| Director creativo | Dominic Goldman |
| Director creativo | David Kolbusz |
| Miembro del equipo creativo | Szymon Rose |
| Miembro del equipo creativo | Daniel Schaefer |
| Director de publicidad | Tomas Marcenaro |
| Strategic Business Lead | Richard Lawson |
| Strategic Business Leaf | Keir Mather |
| Responsable de cuentas de agencia | Jen Omran |
| Empresa de creación sonora | Phaze UK |
| Sonido | Sam Robson |
Más creaciones
VER TODOThe Army of the Future
- MARCA:
- The British Army
- AGENCIA:
- Accenture Song
Once Upon a Pud
- MARCA:
- Sainsbury's
- AGENCIA:
- Wieden+Kennedy
Love Football. Intimately
- MARCA:
- Paddy Power
- AGENCIA:
- Droga5
The Army Of The Future
- MARCA:
- The British Army Recruitment
- AGENCIA:
- Accenture Song
Come to HORNBACH before your garden does
- MARCA:
- Hornbach
- AGENCIA:
- HeimatTBWA\
Come to HORNBACH before your garden does (German)
- MARCA:
- Hornbach
- AGENCIA:
- HeimatTBWA\
Booking.yeah
- MARCA:
- Booking.com
- AGENCIA:
- Horses & Mules