| Título | Live Vines |
| Agencia | BBDO New York |
| Campaña | Live Vines |
| Anunciante | Lowe's |
| Marca | Lowe's |
| Fecha de primera difusión/publicación | 2015 |
| Sector Empresarial | Utensilios domésticos, decoración y jardinería |
| Filosofía | Lowe's Home Improvement stores are opening in Manhattan for the first time. We needed a way to get busy New Yorkers to stop and take notice of the new location. Lowe's is well known for their six-second home improvement tips on Vine. So we decided to build real life Fixinsix Vines inside the store windows on 6th Avenue. The fully animated dioramas operated in six-second loops. And the tips they demonstrated were tailored to New York City Living: “Hang your bike from the ceiling to save space.”“Paint the room a light color to make it seem bigger.” We even added interactive “like” buttons and digital loop counters to the installations. Plus we marked out spots for people to film and upload them to social media. It was a great way to launch Lowe’s in Manhattan. |
| Medio | Case Study |
| Duración | |
| Responsable de cuentas de agencia | Jim Reath |
| Responsable de cuentas de agencia | Bob Estrada |
| Responsable de cuentas de agencia | Andrew DeBenedictis |
| Responsable de cuentas de agencia | Tyler Harris |
| Planning Directtor | Emily Viola |
| Responsable de la creación | David Lubars |
| Responsable de la creación | Greg Hahn |
| Director ejecutivo de creación | Tim Bayne |
| Director ejecutivo de creación | Lauren Connolly |
| Director creativo | Molly Adler |
| Director creativo adjunto | Carolyn Davis |
| Director creativo adjunto | Matthew Page |
| Responsable de conceptos / redactor | Matthew Page |
| Responsable de la producción | David Rolfe |
| Productora | The Kitchen |
| Productor ejecutivo | Kristin Tomborello |
| Intreactive Producer | Mo Twine |
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