TCS - "Made Visible Collection 2020"

Farner Consulting AG

Farner Consulting AG Zurich, Suiza

761

Título	Made Visible Collection 2020
Agencia	Farner Consulting AG
Campaña	Made Visible Collection 2020
Anunciante	Touring Club Switzerland
Marca	TCS
Fecha de primera difusión/publicación	2019 / 11
Sector Empresarial	Acciones Caritativas, fundaciones, voluntariado
Lema	Road safety from the sidewalk to the catwalk
Sinopsis	Due to lack of visibility people are overlooked on Swiss roads and dangerous accidents happen. Brands and consumers still pay too little attention to reflective elements in their collections. With our brand MADE VISIBLE created for road safety awareness we crashed the two biggest Swiss fashion shows and made a huge splash with its own reflective “MADE VISIBLE Collection 2020”. As a kick starter to the fashion industry and inspiring show highlight the collection demonstrated to the public how stylish road safety really can look.
Medio	Case Study
Duración	113 seconds
Responsable de conceptos / redactor	Martin Fuchs
Responsable de la creación	Philipp Skrabal
Director creativo	Janine Zundel
Director artístico	Mathias Kröbl