Título | Ikea Bigger Storage Ideas |
Agencia | Ogilvy Germany |
Campaña | Ikea Bigger Storage Ideas |
Anunciante | IKEA |
Marca | IKEA |
Posted | Junio 2008 |
Sector Empresarial | Comercios de proximidad, tiendas especializadas |
Problema | Germany's flats and apartments are full of them: messy corners. That's why the world famous home furnishings chain store IKEA offers boxes and drawers in all shapes and sizes. IKEA Frankfurt asked us to promote their storage solutions downtown in the city to generate 1. attention 2. response (via postcards) 3. traffic to the stores |
Medio | Exterior |
Mercado | Alemania |
Director creativo | Lars Huvart |
Responsable de conceptos / redactor | Lars Huvart |
Director creativo | Thomas Hofbeck |
Director artístico | Kerstin Eberbach |
Comprador de arte | Fabian Schrader |
Jefe de cuentas | Marcello Bisello |
Jefe de cuentas | Sascha Riedel |
Supervisor depublicidad | Jens Helfrich |
Diseñador gráfico | Kerstin Eberbach |