Thomas Hofbeck
Director creativo at Ogilvy Germany
Frankfurt am Main, Alemania
TítuloIkea Bigger Storage Ideas
Agencia
Campaña Ikea Bigger Storage Ideas
Anunciante IKEA
Marca IKEA
PostedJunio 2008
Sector Empresarial Comercios de proximidad, tiendas especializadas
Problema Germany's flats and apartments are full of them: messy corners. That's why the world famous home furnishings chain store IKEA offers boxes and drawers in all shapes and sizes. IKEA Frankfurt asked us to promote their storage solutions downtown in the city to generate

1. attention

2. response (via postcards)

3. traffic to the stores
Medio Exterior
Mercado Alemania
Director creativo
Responsable de conceptos / redactor
Director creativo
Director artístico
Comprador de arte
Jefe de cuentas
Jefe de cuentas
Supervisor depublicidad
Diseñador gráfico

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