Y-Plus Yoga Center - "Straw-Backflip"

Leo Burnett

Leo Burnett Hong Kong, China

12276

Título	Straw-Backflip
Agencia	Leo Burnett
Campaña	Straw-Backflip
Anunciante	Y-Plus Yoga Center
Marca	Y-Plus Yoga Center
Posted	Marzo 2005
Sector Empresarial	Aparatos de fitness, gimnasio y máquinas de ejercicio
Filosofía	The low cost yet effective solution we developed for them was to showcase the prowess of a yoga practitioner on the flexible stems of drinking straws which were specially produced and then placed at the fruit juice bars frquented by the target audience.
Problema	The client wanted a low cost yet effective solution to publicise its yoga school. It had to stand out from the crowd and at the same time showcase the yoga instructor.
Resultado	The clients were especially pleased with teh idea and especially the executions. There was a surge of enquiries and enrolment went up during the promotional stint.
Medio	Impresiones Colaterales y de Marketing Directo
Mercado	China
Director creativo	Eddie Booth
Director creativo	Ruth Lee
Director creativo	Kenny Choo
Director creativo	Stephen Kong
Director artístico	Jane Yang
Responsable de conceptos / redactor	Stephen Kong
Responsable de conceptos / redactor	Kenny Choo
Fotógrafo	Alex Kaikeong
Director artístico	Kenny Choo