| Título | Twisted |
| Agencia |
Ayzenberg Group
|
| Campaña |
Roller God - Disney Interactive Ultimate Ride
|
| Anunciante |
Walt Disney
|
| Marca |
Disney Interactive
|
| Posted | Noviembre 2003 |
| Producto |
Ultimate Ride
|
| Sector Empresarial | Programas informáticos y producciones multimedia
|
| Lema | Roller God |
| Sinopsis | To generate awareness and anticipation among the gaming community for Ultimate Ride, Ayzenberg created teaser and launch ads with a seriously fun attitude. |
| Filosofía | Designed to instantly communicate speed and intensity, the teaser ad employed a bold visual and intriguing headline to pique interest and drive consumers to the website to find out more. The launch ads focus on several aspects of the game, including its functionality, its online component, and its distinguishing elements, such as the lack of tedious tasks (like park maintenance) that characterize competing products. |
| Problema | Introduce Disney Interactive to an older, tech-savvy audience. |
| Medio |
Prensa y publicaciones
|
| Mercado | América del Norte |
| Realizador |
Paul Dektor
|
| Director ejecutivo de creación |
Eric Ayzenberg
|
| Responsable de conceptos / redactor |
Stu Pope
|
| Productor de la agencia |
Gary Goodman
|
