Título | Go Back To Africa |
Agencia | FCB/SIX |
Campaña | Go Back To Africa |
Anunciante | Black & Abroad |
Marca | Black & Abroad |
Fecha de primera difusión/publicación | 2019 / 4 |
Sector Empresarial | Agencias de viajes, mayoristas |
Sinopsis | Black & Abroad, a multi-platform travel & lifestyle company dedicated to redefining world experiences for the modern Black traveler, hijacks the racialized and derogatory phrase “Go back to Africa” (#GoBackToAfrica) for a pan-African tourism campaign. By blacking out hate-fueled Twitter posts and reframing them against words and images showing the beauty and diversity of all African countries, the brand is putting a positive and uplifting spin on a negative and disparaging narrative. |
Medio | Otros |
Duración | |
Mercado | Canadá |
Postproducción | Rooster Post Production |
Director ejecutivo de creación | Ian Mackenzie |
Director creativo adjunto | Frederick Nduna |
Director creativo adjunto | Andrew Bernardi |
Responsable de conceptos / redactor | Curtis Chapman |
Diseñador | Ramon Charles |
Director de cuentas | Fraser Jackson |
Integrated Producer | Gillian Morrison |
Producer | Kristine Lippett |
EVP Strategy | Anna Percy-Dove |
Strategy Director | Paul Hanlon |
Strategist | Simran Kaur |
Data Analytics Manager | Andrew Yang |
Data Analyst | Abdul Dau |
VP, Head of Data and Technology | Jacob Ciesielski |
Product & Technology Solutions | John Sime |
Front End Developer | Heung Lee |
President | Andrea Cook |
SVP, Director of Global Communications & PR | Melanie Mitchem |
Agency | FCB/SIX |
Montador | Jeff Poremba |
Montador | Colin Murdock |
Assistant Editor | Shane Preston |
Productor ejecutivo | Yumiko Suyama |
Productor ejecutivo | Kristen Van Fleet |
Media Agency | Initiative |
PR manager | Shannon Stephaniuk |
PR Agency | Glossy |
Music & Sound Design | Grayson Matthews |
Music Producer | Mark Domitric |
Sound Engineer | Vlad Nikolic |
Media Producer | Nicholas Shaw |