Título | At home in every terrain |
Agencia | Jung von Matt/Alster |
Campaña | SUV-Campaign |
Anunciante | Daimler AG |
Marca | Mercedes-Benz |
Fecha de primera difusión/publicación | 2015 / 8 |
Sector Empresarial | 4x4 |
Lema | Make the best of every terrain |
Sinopsis | An epic adventure done in artistic brushstrokes, capturing five celebrity ambassadors as they pursue his or her own passions accompanied by their SUV to emphasize the campaign tagline: "At home in every terrain." At the wheel are familiar faces of sports, fashion and adventure: legendary surfer Garrett McNamara, Formula 1 World Champion Lewis Hamilton, show jumping champion Meredith Michaels-Beerbaum, top model Petra Němcová, and adventurer Mike Horn. Each ambassador is seen excelling at what they do – for example, Garrett McNamara is shown big wave surfing and Meredith Michaels-Beerbaum is captured riding wild horses through the forest. In each vignette, the SUV model plays the ideal counterpart to the lifestyle and environment around them. |
Medio | Web Film |
Duración | |
Actor /Celebridad | Garrett McNamara |
Actor /Celebridad | Lewis Hamilton |
Actor /Celebridad | Meredith Michaels-Beerbaum |
Actor /Celebridad | Petra Němcová |
Actor /Celebridad | Mike Horn |
Director ejecutivo de creación | Thim Wagner |
Director creativo | Jonas Keller |
Director artístico | Jonas Keller |
Director creativo | David Leinweber |
Responsable de conceptos / redactor | David Leinweber |
Responsable de cuentas de agencia | Michael Gegner |
Productor de la agencia | Christoph Köhler |
Productora | Markenfilm GmbH & Co. KG |
Realizador | William Armstrong |
Director de fotografía | Ekkehart Pollack |
Director de fotografía | Jann Döppert |
Productor ejecutivo | Cornelius Rönz |
Productor delegado | Christopher Manz |
Production Assistant | Lilli Seide |
Postproducción | INFECTED Postproduction GmbH |
Productor de la productora | SVEN BENSEMANN |
Productor de la productora | Wiebke Warndorf |
Montador | Sören Görth |
Sonido | INFECTED Postproduction GmbH |
Sound Engineer | Mikis Meyer |
Colorista | Christian Lessner |
VFX Artist | Allegra David |
VFX Artist | Tjurn Timm |
VFX Artist | Markus Gratl |
VFX Artist | Simone de Salvatore |
Gráficos 3 D | Ken Ismono |
Gráficos 3 D | Reinhard Preissner |
Motion Graphics | Sebastian Spitze |
Motion Graphics | Apparat Hamburg |