Mazda - "The Blind Drive"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

31854

Marca: Mazda
País: Israel

Anunciante: Mazda

Título	The Blind Drive
Agencia	BBR Saatchi & Saatchi
Campaña	Prepare to Be Amazed
Anunciante	Mazda
Marca	Mazda
Fecha de primera difusión/publicación	2016 / 11
Sector Empresarial	Automóviles
Filosofía	For years Mazda cars owned the road in Israel. In fact, the car was so popular, you saw it everywhere. A blessing…but also a curse as the car's popularity began to affect the way Israelis perceive the brand. As a victim of its own success, Mazda went in the eyes of many Israelis, from a car with major sex appeal to one that is boring and grey. A leasing car; nothing to write home about or get excited. But this year we had news for consumers. We were launching a new, sleeker, better designed, more advanced, accessorized and safer car than ever before and we wanted Israelis to take notice. That's when we realized that to redress misconceptions, we'd have to address Israeli consumer's concerns head on. To do that, we took on consumers' harshest criticisms, most negative comments and lethal talkbacks. and with the help of Ben Collins, better known as Top Gear's "Stig", we proved to them beyond the shadow of a doubt what an incredible car the new Mazda is. The result is a fully integrated campaign that includes a series of four daredevil commercials each highlighting a different aspect of the car, an interactive website, an outdoor campaign and a brand new Mazda catalogue shot by the world's dumbest dog just to prove that no matter who's taking its picture, the Mazda will always look amazing.
Medio	Exterior
Duración	141 seconds
Director ejecutivo de creación	Jonathan Lang
Director creativo	Eran Nir
Responsable de conceptos / redactor	Ran Even
Director artístico	Ori Hasson
Jefe de cuentas	Chen Halpern
Ejecutivo de cuentas	Gil Gershon
Ejecutivo de cuentas	Hadar Goren
Strategic Planning Supervisor	Lora Goichman
Responsable de la producción	Dorit Gvili
Productor	Alon Shmoelof
Creative Coordinator	Eva Hasson
Digital Creative Director	Idan Kligerman
Social Media Edito	Aviv Melamed
Productora	Tiferet