Carlton Draught - "Skytroop"

Clemenger BBDO Melbourne

Clemenger BBDO Melbourne Melbourne, Australia

12595

Título	Skytroop
Agencia	Clemenger BBDO Melbourne
Campaña	Skytroop
Anunciante	Foster's Group Limited
Marca	Carlton Draught
Posted	Julio 2008
Producto	Carlton Draught Beer
Sector Empresarial	Cervezas, sidras, cervezas ligeras
Lema	Carlton Draught. Made from beer
Sinopsis	Miles above a sports stadium, a massive cargo plane jettisons a 50-foot-high steel glass of Carlton Draught which tumbles earthward. From this vessel, hundreds of guys wearing bright yellow jumpsuits parachute out creating various formations to an adoring crowd below. The team land successfully; however the massive glass misses the stadium and goes on to wreak havoc in the surrounding suburbs. Cut to a pack shot: the 50 foot glass of Carlton Draught jammed into the side of a house. Tagline: Made from beer.
Medio	Televisión y Cine
Duración	120 seconds
Mercado	Australia
Banda Sonora	Beethoven Symphony No. 9
Director ejecutivo de creación	James McGrath
Director creativo	Grant Rutherford
Director artístico	Grant Rutherford
Director creativo	Ant Keogh
Responsable de conceptos / redactor	Ant Keogh
Productor de la agencia	Julie Rutherford
Jefe de cuentas	Paul McMillan
Jefe de cuentas	Phil Baker
Jefe de cuentas	Helen Fitzsimons
Productora	Plaza Films
Productor	Peter Masterton
Realizador	Paul Middleditch
Postproducción	Animal Logic