Título | Changes |
Título (Lengua original) | MUDANCAS |
Agencia | AlmapBBDO |
Campaña | Changes |
Anunciante | Kiss FM |
Marca | Kiss FM |
Fecha de primera difusión/publicación | 2020 / 2 |
Sector Empresarial | Programas y cadenas de televisión y radio |
Sinopsis | Little changes can have big meaning – that’s what happened in the careers of many major rock stars. Inspired by their transformations, Kiss FM is in for a change, too: now, they’re broadcasting from 92.5. Created by AlmapBBDO, the campaign behind this transition makes it clear that changes can be more surprising than you might imagine – as long as you stay true to your essence. Inspired by real examples from music history, the short “Changes” runs through a few of the stories that changed rock forever. Like Queen, for example, when they fired the manager who didn’t believe in the potential of “Bohemian Rhapsody,” a song that became one of rock’s greatest hymns. In the end, “Changes” shows that, even from its new spot on the dial, Kiss FM remains as original as always. |
Medio | Interactivo |
Duración | |
Responsable de la creación | Luiz Sanches |
Director ejecutivo de creación | Marcelo Nogueira |
Miembro del equipo creativo | Pedro Arvati |
Miembro del equipo creativo | Vitor Rolim |
Agency Liaison | Ana Carolina Manfio |
Agency Liaison | Nathalia Chaves |
Agency Liaison | Felipe Elias Oliveira |
Agency Liaison | Maysa Oliveira |
RTV | Léo Damasceno |
RTV | Diego Villas Boas |
Producción de sonido | Raw Audio |
Compositor de música | Hilton Raw |
Liaison | Carol Peternelli |
Liaison | Fernanda Costa |
Coordinator | Robério Barbosa |
Voice | André Arteze |