Joe Sciarrotta
USA CCO at Ogilvy & Mather, Chicago
Chicago, Estados Unidos
TítuloJimmy Dean’s 50th Anniversary (Film Case)
Agencia
Campaña Jimmy Dean’s 50th Anniversary
Anunciante Sara Lee
Marca Jimmy Dean
Fecha de primera difusión/publicación
Sector Empresarial Carne fresca, salchichas,
Filosofía 1969 was a big year for America, but it was an even bigger year for breakfast. Jimmy Dean introduced better quality sausage. To celebrate that, we’re hijacking other famous 50ths throughout the year to both honor them and remind everyone that we were there too. For the two biggest anniversaries, we recreated iconic photos so we could extend the scene and have someone actually eating Jimmy Dean during this amazing milestone. Everything from the NASA control terminals to the Woodstock stage was built by hand to the exact specifications of the originals. By matching the camera angle of the actual photo, we were able to seamlessly extend the moment making it feel as authentic as possible. Sandro and his team did hundreds of hours of research on set design, wardrobe, hair styles and equipment to ensure every little detail was period correct. The result was a pair of images that pay homage to history while celebrating Jimmy Dean’s 50th anniversary in a new, unexpected way. The final spreads were featured in TIME and Rolling Stone magazine. The goal of our campaign is to remind people in as many surprising ways as possible that 1969 changed America and breakfast forever.
Medio Prensa y publicaciones
Duración
Media Agency
Media Planner
Media Planner
Media Planner
Jefe de cuentas
Jefe de cuentas
Director de cuentas
Director de cuentas
Director de cuentas
Planning Director
Planificador de cuentas
Business Director
Responsable de la creación
Director ejecutivo de creación
Director ejecutivo de creación
Director ejecutivo de creación
Director creativo
Director creativo
Director creativo adjunto
Productor ejecutivo agencia
Productor de la agencia
Foto / Ilustración
Fotógrafo
Fotógrafo
Fotógrafo
Retocador

Trending

Crea tu Perfil Público and become a member of AdForum

Get Started