Betfair - "Tap Tap Boom"

WCRS

WCRS London, Reino Unido

11233

Marca: Betfair
País: Reino Unido

Anunciante: Betfair

Título	Tap Tap Boom
Agencia	WCRS
Campaña	Tap Tap Boom
Anunciante	Betfair
Marca	Betfair
Fecha de primera difusión/publicación	2015 / 2
Sector Empresarial	Lotería y juegos de azar
Lema	This is play, this is Betfair
Sinopsis	Betfair – one of the world's largest online sports betting operators – launches a new campaign for their horseracing offering to coincide with the run up to The Cheltenham Festival. Created by WCRS, the integrated campaign spans TV, digital and press and continues to build on Betfair’s brand idea “This is Play” and its deliberate move away from industry stereotypes.
Filosofía	The campaign dramatises how simple it is to bet using Betfair, which is brought to life through the introduction of a catchy mnemonic ‘Tap Tap Boom’, around which the creative centres. The 30” TV commercial was directed by Brent Bonacorso at Papaya and will be further supported by 30” offer spots. Mark Ody, Brand Director, Betfair, said: “People believe betting is exciting; and that betting with Betfair is even more exciting. Our new suite of ads brings this to life in a highly distinctive, enjoyable and engaging way. This really is play as it should be.” Leon Jaume, Executive Creative Director at WCRS said: “In the Betfair world of ping pong playing cephalopods and eccentric bars we still love to see horses racing against each other – particularly if they are driving rally cars. This really is play.”
Medio	Televisión
Duración	30 seconds
Media Agency	Arena Media
Director ejecutivo de creación	Leon Jaume
Director creativo	Joe Miller
Director creativo	Orlando Warner
Productor de la agencia	Jess Stott
Productor de la agencia	Eira Ellis
Account Handling	Nick Fokes
Account Handling	Max Taylor
Account Handling	Chess Darby
Strategy	Georgina Murray-Burton
Strategy	Alicia Gaworska
Productora	Papaya
Realizador	Brent Bonacorso
Productor	Wojtek Skiba (Papaya Films)
Montador	Vee Pinot
Post-Production & Visual FX	Kit Lawson (Grammercy Park Studios )
Post-Production & Visual FX	Mark Beardall
Post-Production & Visual FX	Ben Rodgers
Post-Production & Visual FX	Francisco Lima (Grammercy Park Studios)
Post-Production & Visual FX	Nuno Pereira (Grammercy Park Studios)
Audio	Zak Kurtha
Audio	Richard Donaghue