| Título | Clorox Clean Matters |
| Agencia | FCB West |
| Campaña | Clean Matters |
| Anunciante | The Clorox Company |
| Marca | The Clorox Company |
| Fecha de primera difusión/publicación | 2017 / 10 |
| Sector Empresarial | Productos para la casa y mantenimiento |
| Sinopsis | “Clean Matters” is a new master brand campaign, launched by FCB West for Clorox, that highlights the transformative power of cleaning. Whether it is a clean space to work, a germ-free table to feed your family, fresh sheets to sleep, or pure water to drink, clean creates the environments where we thrive as healthier and more vibrant versions of ourselves. Clean is the beginning. What comes next is everything. |
| Medio | Web Film |
| Duración | |
| Postproducción | Cartel |
| Responsable de la creación | Karin Onsager-Birch |
| Director creativo | Rodrigo Linhares |
| Director artístico | Juliana Ardilla |
| Chief Strategy Officer | Simon White |
| Planificador de cuentas | Ryan Riley |
| EVP Management Director | Cary Pierce |
| SVP Management Director | Sue Redington |
| SVP Management Director | Gwen Hammes |
| VP Account Director | Sara Wallace |
| Ejecutivo de cuentas | Courtney Whiting |
| Ejecutivo de cuentas | Raisa Callazo |
| VP Director of Integrated Production | Elizabeth Morse |
| Broadcast Producer | Elizabeth O'Toole |
| Director of Business Affairs | Mary Marhula |
| Productora | Park Pictures |
| Realizador | The Mecadantes |
| Productor ejecutivo | Scott Howard |
| Productor delegado | Colin Moran |
| DP | Daniel Mercadante |
| Productor de la productora | Colin Moran |
| Montador | Greer Bratschie |
| Montador | Ali Reed |
| Assistant Editor | Matt Berardi |
| Lead Flame Artist | Jamie Beckwith |
| Lead Flame Artist | Wes Waldron |
| Colorization | Stefan Sonnenfeld |
| Colorization | Company3 |
| Sonido | Kim |
| Sound Design and Mix | Noises Digital |
| EVP Management Director | Cary Pierce |
| SVP Management Director | Sue Redington |
| SVP Management Director | Gwen Hammes |
| VP Director of Integrated Production | Elizabeth Morse |
| Montador | Greer Bratschie |
| Assistant Editor | Matt Berardi |
| Productor ejecutivo | Jackie Kelman-Bisbee |