| Título | You May Live |
| Agencia | Fahlgren Mortine. |
| Campaña | Memories - FLAUSA |
| Anunciante | Visit Florida |
| Marca | FLAUSA |
| Posted | Agosto 2000 |
| Producto | Florida Tourism |
| Sector Empresarial | Transportes, viajes y turismo |
| Sinopsis | This campaign reminds people to consider Florida as their next vacation destination. |
| Filosofía | This campaign helped increase actuall visitation to all-time high levels, preceeded by high responses to the 800-number and web. |
| Problema | Separate Florida from the other warm-weather destinations and drive active consideration for making Florida their next vacation location. |
| Medio | Publicidad en revistas |
| Mercado | Estados Unidos |
| Director creativo | Scott Scheinberg |
| Responsable de conceptos / redactor | James Rosen |
| Director artístico | Dan Nguyen |
| Fotógrafo | Harry DeZitter |
| Director ejecutivo de creación | John Stertz |
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