Stella Artois - "Last Orders"

Lowe London

Lowe London London, Reino Unido

9311

Título	Last Orders
Agencia	Lowe London
Campaña	Reassuringly Expensive - Stella Artois
Anunciante	InBev / Labatt Brewing Company
Marca	Stella Artois
Fecha de primera difusión/publicación	1998 / 8
Producto	Draught, Canned and Bottled Lager
Sector Empresarial	Cervezas, sidras, cervezas ligeras
Lema	Reassuringly Expensive
Filosofía	This case documents how Stella Artois advertising has fostered a desired and revered brand, and has contributed to direct sales growth with a profitable return on investment. A consistent creative approach, focusing on quality, has maintained premium and aspirational brand credentials for an audience increasingly exposed to cut-price messages. Additionally, advertising has a demonstrable multiplier effect on the effectiveness and value of promotions, allowing them to grow long-term penetration, a phenomenon not seen elsewhere in this category.
Medio	Televisión
Duración	60 seconds
Mercado	Reino Unido
Director artístico	Vince Squibb
Ejecutivo de cuentas	Harriet Bell
Ejecutivo de cuentas	Jeremy Bowles
Responsable de conceptos / redactor	Vince Squibb
Director de publicidad	Phil Rumbol
Actor /Celebridad	Denis Lavant
Planificador de cuentas	Jo Reid
Productora	Academy Films
Director creativo	Charles Inge
Responsable de conceptos / redactor	Paul Silburn