Título | Real Soaps |
Agencia | MullenLowe SSP3 Colombia |
Campaña | Real Soaps |
Anunciante | Unilever |
Marca | Dove |
Fecha de primera difusión/publicación | 2022 / 3 |
Sector Empresarial | Jabones |
Filosofía | 80% of women are unhappy with what they see in the mirror and try to hide parts of their skin such as freckles, wrinkles and stretch marks. At Dove we made a tribute to skin through the iconic soap bar that we always see as smooth and perfect, this time revealing those factory details such as cracks and slits, that, just like the marks on the skin, make part of real beauty. #RealSoaps |
Medio | Integrated Media/360 Activation |
Duración | |
Chief Executive Officer (CEO) | Francisco Samper |
Global Chief Creative Officer | Jose Miguel Sokoloff |
Director ejecutivo de creación | Juan David Pardo |
Director ejecutivo de creación | Diego Muñoz |
Chief Business Officer | Jose Manuel Hoyos |
Director creativo | Néstor Benjumea |
Director creativo | Andrés Celis |
Responsable de conceptos / redactor | Natalia Chona |
Director artístico | Natalia Cabrera |
Director artístico | Alejandra Lopez ramirez |
Director de cuentas | Natalia Fuentes |
Ejecutivo de cuentas | Gabriela López |
Ejecutivo de cuentas | Mateo Londono |
Production Director | Jose Vicente Altamar |
Productor de la agencia | Tiffany Bernal |
Montador | John Castro |
Montador | Juan Rivadeneira |
Director Digital | Jennifer Boshell |
Realizador | Alejandro Ranchez |
Fotógrafo | Francisco Giraldo |