Jose Miguel Sokoloff
President at MullenLowe Group Creative Council & CCO, MullenLowe Group UK
Colombia
TítuloReal Soaps
Agencia
Campaña Real Soaps
Anunciante Unilever
Marca Dove
Fecha de primera difusión/publicación 2022 / 3
Sector Empresarial Jabones
Filosofía 80% of women are unhappy with what they see in the mirror and try to hide parts of their skin such as freckles, wrinkles and stretch marks. At Dove we made a tribute to skin through the iconic soap bar that we always see as smooth and perfect, this time revealing those factory details such as cracks and slits, that, just like the marks on the skin, make part of real beauty. #RealSoaps

Medio Integrated Media/360 Activation
Duración
Chief Executive Officer (CEO)
Global Chief Creative Officer
Director ejecutivo de creación
Director ejecutivo de creación
Chief Business Officer
Director creativo
Director creativo
Responsable de conceptos / redactor
Director artístico
Director artístico
Director de cuentas
Ejecutivo de cuentas
Ejecutivo de cuentas
Production Director
Productor de la agencia
Montador
Montador
Director Digital
Realizador
Fotógrafo

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