Scott O'Leary
Director creativo at Carmichael Lynch
Minneapolis, Estados Unidos
TítuloDelivery
Agencia
Campaña In-Synch - Travelers
Anunciante St. Paul Travelers
Marca Travelers
PostedAbril 2008
Sector Empresarial Servicios bancarios, inversiones, corredores de bolsa
Sinopsis
This is the first major brand spot featuring the Travelers’ “umbrella” since it was reacquired from Citigroup. The familiar red umbrella represented Travelers and insurance protection for decades.


With the whimsy and charm of a classic fairytale, the spot follows the adventures of a dapper man delivering a 35-foot umbrella to its new owner in the city. Along his metaphoric journey, he uses this incredible umbrella to come to the aid of the people in need he encounters along the way. The man uses the umbrella to shelter a group of children from a storm, he ferries a stranded circus across a river, and then flies a pair of kids home after their bicycle breaks down. Finally arriving at his destination, he sits proudly atop the building, with the umbrella hovering above him. From this vantage point, he delights in the discovery that the city is filled with similar red umbrellas. The connection to Travelers is complete—when you need the umbrella, it will be there.
Medio Televisión
Duración
Montaje
Producción musical
Director ejecutivo de creación
Director creativo
Director creativo
Director creativo
Director artístico
Responsable de conceptos / redactor
Productor ejecutivo agencia
Productora
Realizador

Personas relacionadas con esta creación

Anuncios Relacionados

Trending

Crea tu Perfil Público and become a member of AdForum

Get Started