SVP, Associate Director of Integrated Production
at
Arnold Worldwide
Boston, Estados Unidos
| Título | Marlene’s Tip: Lucky |
| Agencia | Arnold |
| Campaña | Tips From Former Smokers |
| Anunciante | Centres for Disease Control & Prevention |
| Marca | CDC |
| Fecha de primera difusión/publicación | 2014 / 4 |
| Sector Empresarial | Concienciación social sobre drogas / alcohol / tabaco |
| Lema | You can quit. |
| Resultado | The Tips campaign isn’t about showing that cigarettes kill. We feature real people living with the actual ramifications of a tobacco-related disease. They give helpful tips to current smokers on how to deal with that disease incase they get the same disease. Marlene has macular degeneration. |
| Medio | Radio |
| Duración | |
| Director ejecutivo de creación | Wade Devers |
| Director ejecutivo de creación | Pete Johnson |
| Creative Director/Copywriter | Bill Girouard |
| Creative Director/Art Director | Josh Tetrault |
| Producer | Spring Clinton |
| Managing Director | Paul Nelson |
| Marketing Director | Lauren Hyatt |
| Realizador | Christopher Quinn |
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