| Título | Family |
| Agencia | Gotham, Inc. |
| Campaña | Family |
| Anunciante | Pfizer |
| Marca | Pfizer |
| Posted | Febrero 2014 |
| Producto | Corporate |
| Sector Empresarial | Salud y productos farmacéuticos |
| Sinopsis | This spot positions Pfizer as a human, caring company commmitted to finding cures by focusing on Pfizer employees and the people whom their products treat. |
| Filosofía | 1) "Own the disease
" - link the Pfizer brand with the disease rather than the numerous (often unpronounceable) names that treat them. 2) Put a human face on the company by positioninging Pfizer as a company of caring people with a personal stake in finding cures. |
| Problema | Pharmaceutical companies blend together in a faceless haze it's impossible to remember what company produces what product. |
| Medio | Televisión |
| Duración | |
| Mercado | Estados Unidos |
| Director creativo | Dan Sheehan |
| Responsable de conceptos / redactor | Dan Sheehan |
| Director artístico | Carl Ceo |
| Productor de la agencia | Marlene Bartos |
| Realizador | Leonardo Ricagni |
| Productora | Basecamp Entertainment Group |
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