| Título | Pin |
| Agencia | Mithun |
| Campaña | Make An Effort - UnConvention |
| Anunciante | Unconvention |
| Marca | UnConvention |
| Posted | Septiembre 2008 |
| Producto | theunconvention.com |
| Sector Empresarial | Páginas de internet (excluyendo ISPs) |
| Lema | www.THEUNCONVENTION.com |
| Sinopsis | The videos and posters were a viral campaign, and ran as part of the UnConvention (The UnConvention.com). No airtime has been purchased, nor any ads run. However, the 3 web videos have been viewed over 35,000 times on YouTube in less than 6 days, and the posters have been downloaded countless times from the UnConvention website. The posters were also blown up onto vinyls and posted at some UnConvention venues over the weekend, where they could be seen by the primary audience of Minneapolis/St. Paul residentswho we were encouraging to in whatever way they felt appropriate to be welcoming hosts and to get involved in the myriad of activities taking place in our community during the RNC. |
| Filosofía | Make An Effort is a campaign for The UnConvention designed by Campbell Mithun to encourage Twin Cities residents to find their own unconventional ways to welcome the visitors who will be arriving for the Republican National Convention. The campaign does not ignore the undeniable irony of the Republicans choice to hold the convention here in Minnesota, and the entire tone of the campaign captures the unique brand of intelligent, rewarding creativity that Minnesota is justifiably world famous for. |
| Medio | Web Film |
| Duración | |
| Mercado | Estados Unidos |
| Responsable de la creación | Jonathan Hoffman |
| Director ejecutivo de creación | Reid Holmes |
| Responsable de conceptos / redactor | Paul Brink |
| Productor de la agencia | Alex Colvin |
| Productor ejecutivo | Cindy Becker |
| Productor delegado | Amy Brewster |
| Director de fotografía | David Doyle |
| Productora | Hungry Man |
| Realizador | Stephen Pearson |
| Director creativo adjunto | Gary Carter |
| Director artístico | Gary Carter |
| Montaje | Ditch |
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