Título | Signs |
Agencia | JWT Atlanta |
Campaña | Signs |
Anunciante | Atlanta Union Mission |
Marca | Altanta Union Mission |
Posted | May 2005 |
Producto | Homeless Shelter |
Sector Empresarial | Servicios domésticos |
Lema | If there's a cure for homelessness, this is it. |
Sinopsis | Actual former homeless people, carrying signs of success vs. signs of poverty. |
Filosofía | Take the cardboard signs of homeless people, and turn them into positive messages. |
Problema | Increase awareness of homelessness, and a unique solution for it. |
Resultado | Donations to the Atlanta Union Mission have increased by over 25%. |
Medio | Televisión y Cine |
Duración | |
Mercado | Estados Unidos |
Director artístico | Jay Blizzard |
Other | Shaun Campbell |
Realizador | Sam Crawford |
Other | Colleen Kilduff |
Ejecutivo de cuentas | Kyle Lusk |
Other | George Medland |
Director ejecutivo de creación | Scott Nelson |
Responsable de conceptos / redactor | Dave Perks |
Director creativo | Monty Wyne |