Título | Rainbow Dudes |
Agencia |
Ogilvy
|
Campaña |
Man with Machine: Think Series
|
Anunciante |
IBM
|
Marca |
IBM
|
Fecha de primera difusión/publicación |
2015
|
Sector Empresarial | Material eléctrico y electrónico
|
Filosofía | Many are frightened by the idea of machines with Artificial Intelligence. IBM wanted to start a positive conversation about how man and machine can work together to help people lead better lives. |
Problema | We reached out to leading technologists, computer scientists, philosophers and futurists and asked them for their latest thinking on Augmented Intelligence. 30 inspirational and thought-provoking quotes inspired illustrators, photographers, typographers and graphic designers from all over the world to create a series of inspirational posters and GIFs. Each artist had to use IBM’s longtime slogan “Think” – either as a featured element or as a hidden detail for viewers to discover. |
Resultado | The posters are now on permanent display on the walls, and on digital billboards, of 51 Astor Place in NYC – IBM Watson’s new home and headquarters of the future of cognitive technology. |
Medio |
Cartel
|
Director de cuentas |
Ann Rubin
|
Jefe de cuentas |
Jeremy Kuhn
|
Director de cuentas |
Kimberly Duffy
|
Ejecutivo de cuentas |
Kaitlin Giannetti
|
Ejecutivo de cuentas |
Tim Graves
|
Ejecutivo de cuentas |
Lindsay Jaffe
|
Worldwide Creative Director |
Steve Simpson
|
Director ejecutivo de creación |
Susan Westre
|
Director ejecutivo de creación |
Ryan Blank
|
Director ejecutivo de creación |
Mike Hahn
|
Director ejecutivo de creación |
Keith Anderson
|
Director creativo |
Jeff Curry
|
Director creativo |
Doug Schiff
|
Director creativo |
Mervyn Rey
|
Director creativo |
Chris Rowson
|
Director creativo |
Bastien Baumann
|
Director creativo |
Sam Mazur
|
Director creativo adjunto |
James Chana
|
Productor de la agencia |
GLORIA HALL
|
Productor de la agencia |
Elizabeth Lucas
|
Productor de la agencia |
Don Hanson
|
Productor de la agencia |
Val Geigel
|
Productor de la agencia |
Eric Makar
|
Design Director |
Sid Tomkins
|
Illustrator |
Kai and Sunny
|