BSC - " Appointment"

BSSP

BSSP Sausalito, Estados Unidos

5234

Marca: BSC
País: Estados Unidos

Anunciante: Blue Shield of California (BSC)

Título	Appointment
Agencia	BSSP
Campaña	Choose Trio HMO during open enrollment
Anunciante	Blue Shield of California (BSC)
Marca	BSC
Fecha de primera difusión/publicación	2019 / 10
Sector Empresarial	Seguros
Filosofía	The campaign’s emotional nature is a standout within the healthcare space. In a series of black and white spots, the work highlights BSC’s 24/7 on call doctors, 600+ urgent care centers statewide, house calls 365 days/year, and on call pharmacists. BSC knows people want more from their health plan and wants to support consumers during a crucial time of the year. Through this new campaign, the health insurance company shows us that with Trio HMO, you get a better kind of HMO.
Medio	Televisión
Duración	15 seconds
Chief Marketing Officer (CMO)	Jeff Robertson
SVP	Jeff Robertson
VP Brand	Blair McGrain
Director of Consumer Marketing	Laura Johnson
Director Brand Advertising and Sponsorships	Suzanne Buffington
Senior IFP Marketing Manager	Angela Cheda
Manager Brand Advertising and Sponsorships	Betsy Bellotti
Marketing Account Manager	Jason Dulle
Marketing Operations Manager	Kristin Linehan
Director creativo	Sinan Dagli
Director artístico	Lynn Nakamura
Responsable de conceptos / redactor	Kate Ursu
Executive Director of Integrated Production	Vince Genovese
Associate Integrated Producer	Tara Kennedy
Business Affairs Manager	Tricia Krasneski
Director de cuentas	Caitlin Bricker
Jefe de cuentas	Chelsie Earl
Director of Performance Marketing	Rick Sandouk
Performance Marketing Supervisor	Alfredo Meneses
Productora	Director's Bureau
Realizador	Melodie McDaniel
Productor ejecutivo	Elizabeth Minzes
Productor	Eric Escott
Postproducción	1606 Studio
Montador	Doug Walker
Responsable de la producción	Vickie Sornslip
Editorial Company Executive Producer	Jon Ettinger
Música	Soup Music Asche and Spencer
Compositor de música	Andy Huckvale