| Título | Leash |
| Agencia | DDB Latina |
| Campaña | Cats - Back to being best friends |
| Anunciante | Johnson & Johnson / Mcneil |
| Marca | Zyrtec |
| Fecha de primera difusión/publicación | 2015 / 5 |
| Sector Empresarial | Salud y productos farmacéuticos |
| Lema | Back to being best friends |
| Sinopsis | About Campaign: According to researchers, people prefer cats to dogs. This makes no sense, because as any compilation of cat videos on Youtube can show you, cats are just as cute, cuddly, loving, and most importantly, funny as dogs. It’s not that you should like cats more than dogs, but we believe in equality amongst the two species. The root of this discrimination against cats might be the fact that a lot of people are allergic to their fur. That’s where we come in. ZYRTEC® can help relieve the effects of cat allergy, so you can start enjoying the time you spend with your new best friends. In Puerto Rico, when people are allergic to dogs, is somehow tolerable. But when they are allergic to cats, they get rid of them immediately. |
| Filosofía | The phrase “the more, the merrier” must have been originally written about best friends. Unfortunately, we sometimes limit ourselves when it comes to friendship, specially when it comes to cats. Cats haven’t ever been perceived as “man’s best friend”, and that may be due to how common cat allergies are. Zyrtec® aims to show you all the new fun possibilities you can experience with your cat now that you, your family, your neighbors and your friends can be allergy free in just an hour. |
| Problema | The root of this discrimination against cats might be the fact that a lot of people are allergic to their fur. That's where we come in. ZYRTEC® can help relieve the effects of cat allergy, so you can start enjoying the time you spend with your new best friends. In Puerto Rico, when people are allergic to dogs, is somehow tolerable. But when they are allergic to cats, they get rid of them immediately. |
| Medio | Publicidad en periódicos |
| Strategic Planning Director | David Rodriguez |
| Director creativo adjunto | Luis Figueroa |
| Director ejecutivo de creación | Enrique Renta |
| Director creativo adjunto | Jose Rivera |
| Director artístico | Juan Carlos López |
| Director artístico adjunto | Santiago Cuesta |
| Responsable de conceptos / redactor | Frederick Ramirez |
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