Boursin - "Harvester"

Y&R London

Y&R London London, Reino Unido

8938

Marca: Boursin
País: Reino Unido

Anunciante: BEL Group

Título	Harvester
Agencia	Y&R London
Campaña	Harvester
Anunciante	BEL Group
Marca	Boursin
Fecha de primera difusión/publicación	2009 / 3
Sector Empresarial	Queso
Lema	Du Pain. Du Vin. Du Boursin. Du Tracteur
Sinopsis	Boursin is returning to brand advertising with the original line re-set in the context of a tongue-in-cheek country idyll. In a scene that’s reminiscent of classic French cinema, a romantic young French couple enjoy a perfect summer’s day, frolicking in sun-kissed fields and exhibiting the sort of ‘joie de vivre’ that most of us only dream of. They settle to eat the perfect summer picnic – some freshly baked bread, a glass of wine and, of course, some delicious Boursin cheese. As we enviously grit our teeth at such a perfect day, the camera pans back to reveal a combine harvester bearing down on them…
Problema	The first time that Boursin has been on air with the infamous ‘Du pain, du vin, du Boursin’ line for 10 years, therefore, the perfect opportunity to remind the nation of the Boursin product range and position it as a regular fixture in people’s cheese repertoire.
Medio	Televisión
Duración	40 seconds
Mercado	Reino Unido
Productora	Hungry Man
Director de publicidad	Ian Greengrass
Director de publicidad	Nigel Marchant
Director de publicidad	Chloe Feminier
Miembro del equipo creativo	Nicola Hawes
Miembro del equipo creativo	Andy Forrest
Director de cuentas	Britta Posner
Planificador de cuentas	Joanna Bamford
Productor de la agencia	Claudio Gorini
Productora	Franco American Films
Realizador	Steven Hudson
Productor	Serge Fournier
Director de fotografía	Ian Murray
Montador	Bill Smedley