Título | Two London |
Agencia | TBWA\RAAD |
Campaña | The World is Tricky |
Anunciante | Mashreq Bank |
Marca | Mashreq Bank |
Fecha de primera difusión/publicación | 2020 / 2 |
Sector Empresarial | Servicios bancarios, inversiones, corredores de bolsa |
Lema | In case your luggage goes to the wrong one |
Sinopsis | Lost luggage is the last thing a traveler wants to experience and with so many documents at hand, it’s easy for passengers to forget about baggage loss insurance. Based on the insight that many of the most visited destinations have homonymous cities somewhere else on earth, Mashreq Bank took this opportunity to promote an often-disregarded credit card benefit: Baggage loss insurance. Because if the world can be confusing for us, it could also be tricky for our luggage. |
Medio | Prensa y publicaciones |
Dirección artística | Pedro Velasquez |
Creative / Copywriter | Leonardo Konjedic |
Dirección artística | Oswaldo Sa |
Director ejecutivo de creación | Bruno Bomediano |
Director ejecutivo de creación | Manuel Bordé |
Responsable de la creación | Walid Kanaan |