Walid Kanaan
Chief Creative Officer at TBWA\RAAD
Dubai, Emiratos Árabes Unidos
TítuloTwo London
Agencia
Campaña The World is Tricky
Anunciante Mashreq Bank
Marca Mashreq Bank
Fecha de primera difusión/publicación 2020 / 2
Sector Empresarial Servicios bancarios, inversiones, corredores de bolsa
Lema In case your luggage goes to the wrong one
Sinopsis Lost luggage is the last thing a traveler wants to experience and with so many documents at hand, it’s easy for passengers to forget about baggage loss insurance.

Based on the insight that many of the most visited destinations have homonymous cities somewhere else on earth, Mashreq Bank took this opportunity to promote an often-disregarded credit card benefit: Baggage loss insurance. Because if the world can be confusing for us, it could also be tricky for our luggage.
Medio Prensa y publicaciones
Dirección artística
Creative / Copywriter
Dirección artística
Director ejecutivo de creación
Director ejecutivo de creación
Responsable de la creación

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