| Título | The Truth |
| Agencia | audacity |
| Campaña | The Truth |
| Anunciante | Car Hero |
| Marca | Car Hero |
| Posted | Noviembre 2022 |
| Sector Empresarial | Concesionarios de automóviles |
| Sinopsis | When searching for a second hand car, the biggest fear Thai people have is being scammed by second hand dealers and . Car Hero, a Thai brand offers professionalism, peace of mind and confidence to car dealers.Car Hero, with its wide selection of used cars and reliable service, wanted to win over hesitant customer’s hearts. We knew that the best way to offer our customers relief was to educate them and show them we are the real deal when it comes to used cars. Through a our online video, we informed potential second hand car buyers of different scams and that we are truly on their side.This entertaining and hilarious short film positioned Car Hero as a real superhero, because of our thorough inspection of every car. The film centers around a man in search of a second hand car arriving at a Car Hero dealership. When he finds a car that catches his interest, he is instantly suspicious. Checking every nook and cranny for signs of damage, he wonders what the dealership is hiding. But to his surprise, the salesman enlightens him about Car Hero's high standards of inspection. |
| Medio | Branded Content |
| Duración | |
| Productora | Phenomena |
| Director de publicidad | Pichaiphat Tananont |
| Director de publicidad | Siratchaya Rattanacharoen |
| Director de publicidad | Benyapa Srisutthirak |
| Responsable de la creación | Jon Chalermwong |
| Director creativo | Pisut Nirodsil |
| Director artístico | Kulika Arayangkool |
| Responsable de la producción | Wisawut Nuchpoom |
| Realizador | Thanonchai Sornsriwichai |
| 1st AD | Nattapon Lumpong |
| 2nd AD | Rittikate Intavila |
| Productor | Pornsuda Piyarattanapong |
| Director de fotografía | Kritsadapol Samanukul |
| Director de proyectos | Kachamat Petthong |
| Director de proyectos | Nita Arunsiri |
| Post-production Producer | Sawanya Jitrarat |
| VFX Company | The Sharpen Computer Graphics Studio |
| VFX Supervisor | Juta Manying |
| VFX Producer | Thanyaporn Saradatta |
| Montaje | Matad Co. Ltd. |
| Montador | Manop Boonwipas |
| Assistant Editor | Jadesaritt Chongprasert |
| Colorization | Edittide Co. Ltd. |
| Colorista | Sarayouth Phuksawattanachai |
| Empresa de creación sonora | Cine Digital Sound Studio |
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