| Título | Angry Birds |
| Agencia | Saatchi & Saatchi |
| Campaña | Life is For Sharing |
| Anunciante | T-Mobile |
| Marca | T-Mobile |
| Posted | Junio 2011 |
| Sector Empresarial | Servicios de telecomunicaciones |
| Lema | Life is for sharing. |
| Sinopsis | On a square in Barcelona, we created a life size version of the cult smartphone game Angry Birds, giving passersby the chance to use a simple smartphone to play it. This way, people controlled a slingshot that launched real birds to try and hit the green pigs to make them pop. We offered an incredible and unique experience to the people who attended the event. So incredible, that was the most frequent comment on the "Angry birds live", video on YouTube is "I wish I was there." As in the most genuine T-Mobile tradition, people participated and shared the fun, suggesting to the player how to shoot, dancing with the music and cheering whenever a pig popped. And a lot of them took pictures and shot videos that were then shared on the Internet. Because after all, "Life is for Sharing." |
| Medio | Web Film |
| Director ejecutivo de creación | Jason Romeyko |
| Responsable de conceptos / redactor | Luca Lorenzini |
| Director artístico | Luca Pannese |
| Jefe de cuentas | James Griffiths |
| Responsable de cuentas de agencia | Charlotte Cook |
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