| Título | Appeal Week Launch |
| Agencia | Saatchi & Saatchi New Zealand |
| Campaña | Appeal week lunch |
| Anunciante | Women's Refuge |
| Marca | Women's Refuge |
| Fecha de primera difusión/publicación | 2010 / 7 |
| Sector Empresarial | Violencias domésticas, agresiones sexuales |
| Lema | Invitation to the 2010 Women's Refuge Appeal Week Launch |
| Sinopsis | To help invitees understand what it's like to live in fear of domestic violence, we provoked another fear in them with which they were familiar. Invitees came home to find a key in their front door. This instantly made them afraid that someone they didn't know had access to their home. Attendance at the launch rose by 60% on previous years, and the invitation gained national media coverage. |
| Medio | Prensa y publicaciones |
| Responsable de cuentas de agencia | Dawn Marrs |
| Responsable de cuentas de agencia | Claire Dooney |
| Responsable de conceptos / redactor | Samantha Jukes |
| Director artístico | Phoebe Smith |
| Director creativo | Tony Haigh |
| Director creativo | Scott Henderson |
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