Título | Stop the Spread |
Agencia | Disciple |
Campaña | Stop the Spread |
Anunciante | Melanoma Institute |
Marca | Melanoma Institute Australia |
Posted | Diciembre 2015 |
Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad |
Sinopsis | Stop the Spread is a digital panel outdoor campaign that demonstrates how every donation gets real results in real time. The digital panel displays a visual representation of a melanoma tumour that slowly grows until a donation is made via PayPass Tap And Go. The melanoma cell animation reacts to each donation by shrinking down considerably before it starts growing again. If multiple people tap and make a donation, the melanoma continues to die away until it's barely there. |
Medio | Case Study |
Duración | |
Ejecutivo de cuentas | James Arnold |
Director de cuentas | Surungi Hohol |
Diseñador | Ilya Aronovich |
Responsable de conceptos / redactor | Alan Wilson |
Director artístico | Peter Defries |
Director ejecutivo de creación | Pete Buckley |
Director ejecutivo de creación | Tim Brown |