Skoda - "Vandal"

Fallon

Fallon London, Reino Unido

7589

Título	Vandal
Agencia	Fallon
Campaña	Fabia Launch - Skoda
Anunciante	Volkswagen
Marca	Skoda
Posted	Octubre 2000
Producto	Fabia
Sector Empresarial	Automóviles
Lema	It's A Skoda, Honest.
Sinopsis	Form part of an advertising initiative to challenge and change entrenched perceptions of the Skoda brand as a bit of a joke.
Filosofía	The repositioning that accompanied the launch of the Fabia in March 2000 challenged that prejudice head-on and reduced marque rejection from 60% to 42%. UK sales have since grown by 64% dramatically outstripping other markets, with the same model mix; £15 million of marketing spend is estimated to have returned £37 million of profits
Problema	Skoda jokes were so entrenched in British culture that, despite the brands acquisition by VW in 1991, radical product improvements had continued to fall on deaf ears.
Medio	Televisión
Duración	30 seconds
Mercado	Reino Unido
Director creativo	Richard Flintham
Director artístico	Richard Flintham
Director creativo	Andy McLeod
Responsable de conceptos / redactor	Andy McLeod
Productor de la agencia	Kirsty Burns
Productora	Harry Nash
Realizador	Fredrik Bond
Fotógrafo	Karl Oskarrsson
Productor de la productora	Helen Williams
Realizador	Lenard Dorfman
Director de publicidad	Chris Hawken
Managing Director	Laurence Green