Somos Defensores - "Alba Guías"

MullenLowe SSP3 Colombia

MullenLowe SSP3 Colombia Bogotá, Colombia

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Marca: Somos Defensores
País: Colombia

Anunciante: Somos Defensores

Título	Alba Guías
Agencia	MullenLowe SSP3 Colombia
Campaña	Unfinished Stories
Anunciante	Somos Defensores
Marca	Somos Defensores
Fecha de primera difusión/publicación	2023 / 4
Sector Empresarial	Derechos Humanos
Sinopsis	In the last 20 years more than 1,300 Social Leaders and Human Rights Defenders have been murdered in Colombia.
Filosofía	We turned 5.6% of the existing data into a symbol of fighting against impunity into a book that we need to finish writing. This book contains 20 unfinished stories that only go as far as the Attorney General's Office has gone in its investigations. Stories that are missing clues, reasons, witnesses, suspects and perpetrators, and the rest of the book has more than 100 blank pages each bearing the name of a murdered human rights defender or social leader whose investigation has not begun. The single copy of this book traveled to the places most affected by the violence in Colombia and collected more than two million signatures and became a citizen's petition that forced the prosecutor's office to investigate the remaining cases and complete their data.
Problema	The Attorney Generals is in charge of collecting data on all these crimes. The problem is that it has come to show historical results in terms of investigating these crimes, which supposedly are around 70% effective. However, the journalistic investigation was able to show that only 5.6% of the cases have been investigated, meaning that 95% of the cases are unfinished, so we made a book to finish these stories.
Resultado	• The Book turned into a citizens petition • +2 million people signed the book • 484 new cases are being investigated • 75 sentences were determined • 5.71k social media mentions • 34.3m reach • 58.8m impressions
Medio	Prensa y publicaciones
Chief Executive Officer (CEO)	Francisco Samper
Director creativo	Juan-Carlos Castaño Bran
Director creativo	Camilo Londoño Siatova
Director ejecutivo de creación	Guillermo Siachoque
Director ejecutivo de creación	Jorge Eliecer Pinto
Responsable de cuentas de agencia	Matthew Londono
Team Accounts	Sofia Cabrales
Director of production	Wilfredo Duque
Audiovisual Production Manager	Tiffany Bernal
Audiovisual Producer	Ryan Heredia
Sonido	Camilo Medina
Director artístico	Camilo Londoño Siatova
Director artístico	Sebastián Marín
Director artístico	Juan Camilo Parra
Montador	Samuel Prieto Carvajal
Montador	Gustavo Gomez Rico
Montador	Yekar Osorio
Montador	Ivan Villacob
Montador	Sebastián González
Montador	Juan Camilo Contreras
General Director	Ginna Nieves
Director de cuentas	Laura Villalobos