| Título | Volcano |
| Agencia | The Sawtooth Group |
| Campaña | How do you? - McCormick |
| Anunciante | McCormick |
| Marca | McCormick |
| Posted | Enero 2003 |
| Producto | Bag 'n Season |
| Sector Empresarial | Sopas, relleno, salsas precocinadas |
| Lema | The taste you trust |
| Sinopsis | A mom prepares dinner with Bag 'n Season and is left with enough time to help her son. The family then enjoys the meal she prepared with Bag 'n Season. |
| Filosofía | Communicate that with Bag 'n Season, it's easy to prepare a great-tasting meal your family will love. |
| Problema | 1) Needs to reinforce McCormick brand image and awareness. 2) Needs to build product awareness. |
| Medio | Televisión |
| Duración | |
| Mercado | Estados Unidos |
| Director ejecutivo de creación | Kristi Bridges |
| Director creativo | Chris Bean |
| Responsable de conceptos / redactor | Mike Draper |
| Director artístico | Dawn Morris |
| Director de cuentas | Jay Quilty |
| Ejecutivo de cuentas | Tracy Webster |
| Ejecutivo de cuentas | John Riggio |
| Productora | Blind Spot Media, Inc. |
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