The North Face - "Question Madness Anthem"

SID LEE MONTREAL

SID LEE MONTREAL Montreal, Canadá

6422

Título	Question Madness Anthem
Agencia	SID LEE MONTREAL
Campaña	Question Madness Anthem
Anunciante	The North Face
Marca	The North Face
Fecha de primera difusión/publicación	2016 / 10
Sector Empresarial	Ropa, moda y calzado
Sinopsis	The North Face is launching a global brand campaign for its 50th anniversary that prompts consumers to “Question Madness.” Agency Sid Lee created an anthem video and digital content series featuring athletes who embody the brand’s heritage and continued commitment to exploration. The company also is opening a global flagship store on New York’s Fifth Avenue that will provide consumers “an immersive brand experience.” The campaign features breathtaking imagery captured from remote places around the world, with much of the footage shot by the athletes themselves while on expedition. It is set to “Miles From Nowhere” by Cat Stevens. Media for the campaign is being placed by Starcom.
Medio	Televisión
Duración	105 seconds
Mercado	Estados Unidos
Director artístico	Jean-Michel Mercier
Director artístico	Alexandre Burt-Riley
Responsable de conceptos / redactor	Aurélien Liguorini
Responsable de conceptos / redactor	Andrew Lord
Director creativo	Kristian Manchester
Director creativo	Brian Gill
Director creativo	Jean-François Dumais
Productora	Nonfiction Unlimited
Productora	Union Editorial
Realizador	Stacy Peralta
Productor	Mark Johnston
Productor	Michael Degan
Productor	Loretta Jeneski
Productor de la agencia	Claudia Roy
Montador	Eric Argiro