Lamb - "Footy"

BMF

BMF Pyrmont, Australia

5437

Título	Footy
Agencia	BMF
Campaña	We love our lamb 2001/2002 - Meat & Livestock
Anunciante	Meat and Livestock Association
Marca	Lamb
Posted	Agosto 2004
Sector Empresarial	Carne fresca, salchichas,
Filosofía	The objective of the We Love our Lamb campaign in 2001/2002 was to drive consumer demand for lamb and provide lamb producers a significant return on a modest advertising investment.
Problema	The objective of the We Love our Lamb campaign in 2001/2002 was to drive consumer demand for lamb and provide lamb producers a significant return on a modest advertising investment.
Resultado	The campaign enabled the value of the Australian domestic lamb industry to grow 17.4%, at a time of serious drought, when supply was down. Consumer expenditure on Lamb increased $173m above the prediction. The $2.4m marketing budget delivered a remarkable seventy-fold return on investment to the Australian Lamb industry.
Medio	Televisión y Cine
Duración	15 seconds
Mercado	Australia
Responsable de conceptos / redactor	Paul Fishlock
Director artístico	Warren Brown
Productor de la agencia	Ivan Robinson
Realizador	Peter Schmidt
Director de fotografía	Danny Pope
Montador	Phil Horn
Director de cuentas	Samantha Reading
Director de publicidad	Karen Judson
Group Product Manager	Karen Judson