| Título | R+S |
| Agencia | Saatchi & Saatchi Los Angeles |
| Campaña | Toyotathon Holiday Commercial |
| Anunciante | Toyota Motor Corporation |
| Marca | Toyota |
| Fecha de primera difusión/publicación | 2017 / 11 |
| Sector Empresarial | Automotor |
| Sinopsis | “R+S” unfolds like a film as it tells a family’s multigenerational story using a much loved family tree as the centerpiece. The narrative starts with the grandparents as a young couple and the tree bares their initials, “R+S.” The story continues decades later after the tree has fallen from natural causes. During the holiday season the grandparents visit their daughter’s home to find a framed picture of themselves as a young couple in front of their special tree. As the rest of the family hides in anticipation, they see the inscription of their initials “R+S” on the table and quickly realize its their beloved tree. |
| Medio | Televisión y Cine |
| Duración | |
| Banda Sonora | Novo Amor "Carry You" |
| Telecine Company | MPC LA |
| Responsable de la creación | Jason Schragger |
| Director ejecutivo de creación | John Payne |
| Director creativo | Leo Circo |
| Responsable de conceptos / redactor | Chip McDonald |
| Director artístico | Chip McDonald |
| Responsable de conceptos / redactor | Craig Lederman |
| Responsable de conceptos / redactor | Richard Beahm |
| Executive Director of Integrated Production | Lalita Koehler |
| Director of Content Production | Sara Seibert |
| Productor ejecutivo | Sara Seibert |
| Content Producer | Antonietta Croft |
| Music Supervision | Kristen Hosack |
| Director de proyectos | Katie Wood |
| Director de proyectos | Jon Cindric |
| Group Account Director | Jon Cindric |
| Director de cuentas | Nicole Timerson |
| Management Supervisor | Lauren Messina |
| Jefe de cuentas | Lauren Messina |
| Chief Strategy Officer | Lauren Messina |
| Planificador estratégico | Brittany Berman |
| Executive Communications Director | John Lisko |
| Business Affairs Director | Linda Daubson |
| Business Manager | Katie Banghart |
| Business Manager | Erin D'Angelo |
| Director de publicidad | Lisa Materazzo |
| Director de publicidad | Scott Wracher |
| Director de publicidad | Cynthia Carroll-Brown |
| Director de publicidad | Nick Miller |
| Director de publicidad | Eric Cavanagh |
| Director de publicidad | Clinton Middleton |
| Productora | Park Pictures |
| Productor ejecutivo | Scott Howard |
| Productor ejecutivo | Jackie Kelman-Bisbee |
| Responsable de la producción | Anne Bobroff |
| Productor delegado | Caroline Kousidonis |
| Realizador | Lance Acord |
| Montaje | Exile Editorial |
| Productor ejecutivo | CL Weaver |
| Productor | Remy Foxx |
| Montador | Shane Reid |
| Assistant Editor | Cutler Gray |
| Telecine | Ricky Gausis |
| Finishing | ArsenalCreative |
| Finished Artist | Matt Motal |
| Finishing Producer | Pravina Sippy |
| Mixer and Sound Designer | Loren Silber |
| Sound Design and Mix | Lime Studios |
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