Pennsylvania Tourism - "Groundhog Dreams"

Red Tettemer O’Connell + Partners

Red Tettemer O’Connell + Partners Philadelphia, Estados Unidos

6312

Marca: Pennsylvania Tourism
País: Estados Unidos

Anunciante: Commonwealth of Pennsylvania

Título	Groundhog Dreams
Agencia	Red Tettemer O’Connell + Partners
Campaña	Groundhog Dreams
Anunciante	Commonwealth of Pennsylvania
Marca	Pennsylvania Tourism
Posted	Enero 2009
Producto	Groundhog Dreams
Sector Empresarial	Transportes, viajes y turismo
Sinopsis	It's year FIVE of the Groundhog franchise from the Pennsylvania Tourism Office. The half-decade campaign features another episodic adventure starring Groundhog and Shadow in their ongoing match of wits and guile. Of course it all leads up to their yearly face-off on February 2nd, Groundhog Day. This year we dive into the mind of Groundhog as he tries to fight off the demons of his dreamsor a nightmare that's all too real?
Filosofía	As always, the dreams culminate fantastically on Groundhog Day 2009, February 2nd when the world will learn if Groundhog will wake up in time to see his shadow or go down as a famous piece of roadkill. Also, given this historic occasion the Quinquennial Anniversary of Groundhog vs. Shadow a commemorative dinner plate has been expertly crafted and shared with media and bloggers. And obviously, given the predicted clamor for this special memento, it will also be available for purchase on eBay. Each plate is signed by Groundhog and Shadow for authenticity and drives lucky recipients to this year's web destination: groundhogdreams.com.
Problema	Groundhogdreams.com offers a journey into the brain space of our favorite marmot, as he lies trapped in a semi-lucid dreamland following an unfortunate run-in with a pickup truck. Visitors to Groundhog's surreal world will watch as the ultimate prognosticator gets lost in a string of seemingly never-ending nightmares. See if Groundhog will escape the machinations of his dark side, or if he's seen his shadow once and for all. While at Groundhogdreams.com, visitors will also be able to vote on Groundhog's chances of survival, offer get well gifts, read dream interpretations, and sign up for updates to keep tabs on Groundhog's condition and latest mental adventures.
Medio	Sitios de Internet
Mercado	Estados Unidos
Más información	groundhogdreams.com
Director ejecutivo de creación	Michael Barker
Responsable de la creación	Steve Red
Technology Lead	Jason Marziani
Productor	Joe Mosca
Music Director	Todd Taylor
Montador	Vic Carreno
Cinematografia	Chong Pak
Director medios comunicación	Annie Heckenberger
Programador	Ryan Blain
Diseñador multimedia	Ryan Blain
Diseñador multimedia	Matt Althouse
Interactive Creative Director	Ben Mallory
Fotógrafo	Chris Sembrot
Responsable de conceptos / redactor	Jeff Gonick
Responsable de conceptos / redactor	Amanda Soehl
Ejecutivo de cuentas	Jen Ostrich
Ejecutivo de cuentas	Greg O'Loughlin
Ejecutivo de cuentas	Maggie Slomiany
Director artístico	Steve Thompson
Realizador	Steve Thompson
Montaje	Red Alert
Empresa de creación sonora	Red Alert