| Título | Leader |
| Agencia | Venables Bell + Partners |
| Campaña | West of Expected |
| Anunciante | Skyy Spirits |
| Marca | Skyy Vodka |
| Fecha de primera difusión/publicación | 2014 / 8 |
| Sector Empresarial | Whisky, ginebra, vodka? |
| Sinopsis | The “West of Expected” campaign centers on the notion that anything can be made better by re-thinking the conventional. This progressive brand voice is presented with an intelligent, tongue-in-cheek wit, ensuring that it never takes itself too seriously and always re-imagines what is possible. The humorous TV spots, directed by Mike Maguire, are on a set inspired by the galaxy itself where an eccentric host delivers lessons on the universe. Only rather than explaining the cosmic significance of a star cluster, these lessons illuminate how to make one’s evening better with a little fresh thinking as told by our host and a troop of surreal camouflaged choreographed dancers with a series of peculiar props. |
| Medio | Televisión y Cine |
| Duración | |
| Productora | Biscuit Filmworks LA |
| Montaje | Final Cut |
| Director ejecutivo de creación | Paul Venables |
| Realizador | Mike Maguire |
| Director ejecutivo de creación | Will McGinness |
| Productor ejecutivo agencia | Joyce Chen |
| Responsable de conceptos / redactor | Daniel Bonder |
| Director artístico | Alex Rice |
| Director creativo adjunto | Eric Boyd |
| Director de cuentas | Robert Woods |
| Responsable de cuentas de agencia | Katie De La Hoya |
| Producción musical | MoPhonics |
| Efectos especiales | The Mill LA |
| Empresa de creación sonora | Barking Owl |
| Design Director | Cris Logan |
| Diseñador | Angie McDonald |
| Director of Integrated Production | Craig Allen |
| Director de fotografía | Nigel Bluck |
| Productor ejecutivo | Colleen O'donnell |
| Productor ejecutivo | Shawn Lacy |
| Productor delegado | Tracy Broaddus |
| Montador | Matt Murphy |
| Efectos especiales | The Mill LA |
| Visual Effects Producer | Kiana Bicoy |
| Telecine | Sean Coleman |
| Empresa de creación sonora | Michael Anastasi |
| Música | MoPhonics |
| Mixer | Loren Silber |
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