| Título | Golf |
| Agencia | Saatchi & Saatchi |
| Campaña | Mr Kipling - Manor Bakeries |
| Anunciante | Manor Bakeries |
| Marca | Mr Kipling |
| Posted | Noviembre 2002 |
| Producto | Lemon Slices |
| Sector Empresarial | Pasteles, postres |
| Lema | Exceedingly good |
| Filosofía | Re-inventing a Brand Icon How do you stem a ten-year decline in brand share when youre shackled to a relic of the past? For Mr Kipling, the answer was to walk a strategic tightrope between cremation and re-incarnation, rebuilding the brand and its (in)famous icon. Since re-launch market share has witnessed 8% growth year on year. Average annual number of packs per person is up 17.6% and annual spend up by £1.07 per person not inconsiderable for a brand thats bought by 52% of UK households! |
| Medio | Televisión |
| Duración | |
| Mercado | Reino Unido |
| Director creativo | David Droga |
| Director artístico | Stuart Mills |
| Director artístico | Antony Nelson |
| Responsable de conceptos / redactor | Rupert Jordan |
| Responsable de conceptos / redactor | Mike Sutherland |
| Realizador | John Marles |
| Director de publicidad | Ian Ayling |
| Planificador de cuentas | Thea Tetley |
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