Título | Welcome To The Other Side |
Agencia | DDB Group Aotearoa |
Campaña | Welcome To The Other Side |
Anunciante | Lion Pty Ltd |
Marca | Steinlager |
Fecha de primera difusión/publicación | 2016 / 10 |
Sector Empresarial | Cervezas, sidras, cervezas ligeras |
Sinopsis | New Zealand beer brand, Steinlager has taken the best New Zealand ingredients and combined them with Japanese brewing mastery to make a new beer - Tokyo Dry. To launch Tokyo Dry we followed the ethos of the beer by combining New Zealand ‘ingrediants’ in the form of the world champ NZ hip-hop dance group ‘The Bruddas’ - and the Japanese mastery of origami, bonsai, sushi, pottery, Japanese calligraphy, robotics and neon lighting, to create a film that ran online, on TV and in cinema. In the film The Bruddas dance in various locations around Tokyo. Using Motion Capture and dynamic simulations they change into different CGI avatars as they dance to represent all the different types of Japanese Mastery. |
Medio | Televisión y Cine |
Duración | |
Mercado | Australia |
Productora | Good Oil |
Productora | Palace Studio |
Productora | Young and Shand |
Productora | LION |
Responsable de la creación | Damon Stapleton |
Director ejecutivo de creación | Shane Bradnick |
Director creativo | James Conner |
Director creativo | Christie Cooper |
Productor ejecutivo agencia | Judy Thompson |
Agency TV Producer | Rosie Grayson |
Productor de la agencia | Andy Robilliard |
Lead Business Partner | Scott Wallace |
Director of Business Development | Jenny Travers |
Business Manager | Michael Doolan |
Planning Director | Lucinda Sherborne |
Planning Director | Rupert Price |
Productor ejecutivo | sam long |
Productor | Llew Griffiths |
Realizador | Joel Kefali |
Director de fotografía | Lachlan Milne |
Online Artist | Mat Ellin |
Offline Editing | Levi Beamish |
Compositor de música | Cam Ballantyne |
Ingeniero de sonido | Jon Cooper |